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9. Their emotional appeal When tractors were first developed, they used enormous steam engines that were notoriously unreliable and hard to maintain. These were phased out around the turn with the twentieth century and substituted for internal combustion engines which were smaller though powerful and ran on a number of fuels including kerosene, ethanol and gasoline. By the 1960s several of these engines were phased out and only more effective internal combustion engines that ran on diesel and after this, biodiesel. The whiskey was inspired by masters and apprentices working together at the new Midleton micro-distillery, one of the oldest and most iconic distilleries in the world. The brand combines tradition and innovation to convey a sense of fun and excitement. It uses two opposing patterns throughout the packaging. The straight lines symbolise method and order and the stunning marbled patterns reference madness and liquid experimentation. Darkness and lightweight are themes that run heavily through Van Gogh's work. Darkness and light reflected his wish create beauty, his feelings of inadequacy, and his need to touch the souls of males. For instance, Starry Night draws the viewer to the painting of the sleeping village having its swirls of light and it is rich evening sky. 6. The use of smaller words and shorter sentences